Earlier this month, marketers from around the world joined the latest LocalU virtual conference, put on by Local University. The symposium topics were filled with local marketing tips from top experts ...

Do you have the same content strategies for local SEO and broader organic SEO? Improve your local SEO with these content marketing tips. I’ll admit, it’s not always the first thing that comes to my ...

Overview Search Generative Experience (SGE) and AI‑driven ranking reshapes the SEO landscape in 2026.Core Web Vitals, ...

Jim Reynolds is the CEO of Sofia Marketing, a digital marketing agency specializing in Google Search optimization and paid ad management. When it comes to local SEO, Google ranking is everything. You ...

A good SEO strategy is a must-have for any business striving to stand out in search engines. But for the brick-and-mortar outlet that relies on local customers to survive, it's local SEO that makes ...

One of the most effective forms of marketing is through video, and in an era where the video medium is becoming more accessible and common, it’s a fantastic way to reach your audience. Video is much ...

Mastering local SEO is now important for capturing attention in a competitive environment as more Iowa companies move to an online-first strategy. Local SEO—search engine optimization catered to a ...

More people are searching for local businesses than ever before. This also means local search has never been as competitive as it is today. So how can local businesses stand out and rise in the ...

Let’s look at what Google has done in 2015. Say you type “best florists” in the search bar, listings to your query will come in the following fashion: So, if you own a florist business and own a ...