A better way to drive growth and profitability by Scott Magids, Alan Zorfas and Daniel Leemon When companies connect with customers’ emotions, the payoff can be huge. Consider these examples: After a ...

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Dig into a serving of french fries or a plate of fried chicken, and the pleasure hits you right away — that familiar, crispy crunch and moist, chewy center. Enter air fryers — appliances that promise ...