Tension: We segment customers to personalize marketing, yet most segmentation strategies reveal how little we understand ...

North America remains the dominant region, accounting for 39.5% of the global share and recording a market size of USD 4.58 billion in 2024 ...

Through his data-driven approach, Samuel delivered $2 million in incremental annual revenue — a remarkable 15% boost to the ...

First, institutions must ensure that synthetic datasets are continuously recalibrated against fresh, real-world evidence. The ...

Recent developments in machine learning techniques have been supported by the continuous increase in availability of high-performance computational resources and data. While large volumes of data are ...

With predictive personalisation, digital marketing takes convenience to another level, says OMD Egypt’s Ahmed Khaled.

Multiexperience Development Platforms Market by Component (Platforms, Services), Deployment Type (On-premises, Cloud), ...

AI in retail isn’t new. In the early 2000s, many leading retailers began finding AI solutions: Amazon introduced its ...

The use of AI amplifies the strengths of frontline staff and supports the dynamic nature of in-store service. Through smarter ...

At the 15th SME Channels Accelerator Awards 2025, Rajesh Sharma, Product Specialist-Commercial Master Trainer at Microsoft ...