This repo contains the source code for running a local MCP server that interacts with APIs for Google Analytics. Join the discussion and ask questions in the 🤖-analytics-mcp channel on Discord.

Adobe is warning its Analytics customers that an ingestion bug caused data from some organizations to appear in the analytics instances of others for approximately one day. Adobe disclosed the issue ...

In today's data-driven world, businesses depend on the ability to transform raw data into meaningful insights. Business analytics is the process that enables organizations to make informed decisions, ...

Google Analytics 4 users worldwide report data discrepancies, with traffic reports showing only half of actual visitors. GA4 is underreporting website traffic, according to multiple support threads.

2023 marked the biggest change in the history of marketing analytics: Google’s full migration to their new version of Google Analytics, GA4. The change meant a steep learning curve as marketers ...

Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). Why it matters. Businesses that relied on ...

Conversion is usually preceded by several interactions with a website or an app. Attribution determines the role of each touchpoint in driving conversions and assigns credit for sales to interactions ...

How Are Asset Managers Using Data Analytics? How Are Asset Managers Using Data Analytics? Trends to Watch in Data Analytics Why Data Analytics Initiatives Fail in Asset Management Today’s macro ...

In today’s rapidly evolving digital economy, staying ahead isn’t just about possessing data – it’s about intelligently leveraging it. Companies at the forefront of analytics are not merely keeping ...

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. It’s hard to see anything like that happening in today’s world, ...