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Starbucks CEO on Turnover and the ‘Back to Starbucks’ Strategy

WSJWSJ Leadership Institute

Starbucks CEO on Turnover and the ‘Back to Starbucks’ Strategy

Starbucks’ CEO Brian Niccol discusses the challenges of scaling a turnaround across the company's large workforce and how the barista connection" is key to the brand's recovery.

Brand Marketing

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What Is Branding? 4 Minute Crash Course.

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