Payless: The Payless Experiment • Ads of the World™ | Part of The Clio Network
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Payless: The Payless Experiment • Ads of the World™ | Part of The Clio Network
Advertising agency DCX Growth Accelerator has created a campaign on behalf of budget shoe retailer Payless that aims to dramatically change perceptions of the brand. It documents how Payless created a fake luxury store named “Palessi,” filled it with Payless shoes that normally retail between $19.99 and $39.99 and managed to sell these ...
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1.6M views · 7.6K reactions | Payless, a brand known for budget-friendly shoes, opened a fake pop-up store called "Palessi" in a Los Angeles mall and invited people to the grand opening. The store was stocked with Payless shoes in disguise. One shopper spent $640 for a pair of boots. https://cnn.it/2E34S3P | CNN Business | Facebook
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1.6M views · 7.6K reactions | Payless, a brand known for budget-friendly shoes, opened a fake pop-up store called "Palessi" in a Los Angeles mall and invited people to the grand opening. The store was stocked with Payless shoes in disguise. One shopper spent $640 for a pair of boots. https://cnn.it/2E34S3P | CNN Business | Facebook
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