GIGGI TV on Instagram: "According to Shou Zi Chew, CEO of TikTok, social media algorithms are driven purely by math. Every swipe, like, share, or view sends an “interest signal.” These signals are processed through pattern recognition models that calculate what content keeps you most engaged. With over 1 billion users, this happens in real time across the globe. Thanks to AI and machine learning, platforms no longer need to ask about your interests—they learn them organically from your behavior,